Chemical Manufacturing & Distribution Marketing

We believe that digital can give chemical companies the power to tap into new value pools and capture growth from competitors. Applying readily available digital approaches to marketing and sales to reduce costs to serve and improve pricing could be worth as much as $105 billion to $205 billion annually in additional earnings before interest, taxes, depreciation, and amortization (EBITDA) to the $3.8-trillion-a-year chemical industry. In addition, fast-mover companies that act aggressively to deploy digital tools could also capture $45 billion to $65 billion of additional earnings by taking customers and revenues away from less nimble peers.